RIDENOW
TOYOTA'S NEW WAY TO RIDE TOKYO
Toyota approached us to brand the ride-sharing business they acquired through their incubation program, Toyota Next. They asked us to create a visual identity independent of Toyota with a young, urban feel to target the population of Millennials diverting away from car ownership. The result is RideNow, the newest way to ride Tokyo.
COLOR
The RideNow color palette is inspired by the streets. By setting the red, green, and yellow of traffic lights against black, we allude to transportation and evoke a modern urban feel. The colorful and bright color combinations exude friendliness and help focus consumers on our main goal - sharing.
The traffic light-inspired color palette translates through cultures and languages providing a universal language when RideNow expands beyond Japan.
Selected Works
420ppmActivation + Education
Feals The Mints LaunchProduct Launch Campaign
Feals CBD Growth CreativeGrowth Campaigns
DAY ZEROInteractuve Film + Campaign
AWAY Global CampaignMarketing campaign
DiscoChainsBrand Identity + Content
Yummly Smart ThermometerProduct Launch Campaign
OPUS FestivalBrand Identity
RideNowBrand Idendity
GU Style StudioRetail Concept
Uniqlo IQChatbot Development
