420ppm

The First 420 on 4/420 in Human History

Role: Co-Creator + Creative Director

The Earth’s atmosphere averaged 420 parts per million of carbon dioxide in April 2022 meaning it was the first ‘420 on 4/20’ in human history — a coincidence of climate crisis and cannabis that couldn't be ignored. We honored with a convivial day of climate education and plant celebration in Los Angeles with the support of Sun + Earth for the kick-off of their Weed Like Change campaign. The initiative resulted in 150+ people gathering to educate and celebrate sustainability in cannabis, sustainable brands connecting directly with LA consumers, and impressive press coverage. We never tallied impressions because we weren't doing this for impressions or profit but if we did, it would have been substantial :)

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