THE MINTS BY FEALS LAUNCH

REFRESHINGLY CLOSE, SURPRISINGLY CALM

Role: Creative Lead

Client: Feals

In the Summer of 2021 Feals launched their second product, The Mints, and they couldn't have come at a better time. The Feals Mints are fast-acting CBD mints for when you need a quick dose of calm and in the Summer of 2021, most people could use a little help with social anxiety. The team decided that with the social freeze of a global pandemic thawing, we would launch our new product with a joyous campaign celebrating the ability to be close once again, and feel calm while doing so. 

PHOTO  & VIDEO SHOOT

OUT OF HOME [ABBOT KINNEY + MELROSE]

SOCIAL [ORGANIC + PAID]