RIDENOW

TOYOTA'S NEW WAY TO RIDE TOKYO

Role: Lead Designer

Client: Toyota

Agency: I&CO

Toyota approached us to brand the ride-sharing business they acquired through their incubation program, Toyota Next. They asked us to create a visual identity independent of Toyota with a young, urban feel to target the population of Millennials diverting away from car ownership. The result is RideNow, the newest way to ride Tokyo.

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COLOR

The RideNow color palette is inspired by the streets. By setting the red, green, and yellow of traffic lights against black, we allude to transportation and evoke a modern urban feel. The colorful and bright color combinations exude friendliness and help focus consumers on our main goal - sharing.

The traffic light-inspired color palette translates through cultures and languages providing a universal language when RideNow expands beyond Japan.

Color
Display
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CityMotif
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Apparel

Selected Works

420ppmEvent

Feals The Mints LaunchProduct Launch Campaign

Feals CBD Growth CreativeGrowth Campaigns

DAY ZEROInteractuve Film + Campaign

AWAY Global CampaignMarketing campaign

DiscoChainsBrand Identity + Content

Yummly Smart ThermometerProduct Launch Campaign

OPUS FestivalBrand Identity

RideNowBrand Idendity

GU Style StudioRetail Concept

Uniqlo IQChatbot Development

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