420ppm

The First 420 on 4/420 in Human History

Role: Co-Creator + Creative Director

The Earthโ€™s atmosphere averaged 420 parts per million of carbon dioxide in April 2022 ๐ŸŒŽ meaning it was the first โ€˜420 on 4/20โ€™ in human history โ€” a coincidence of climate crisis and cannabis that couldn't be ignored. We honored with a convivial day of climate education and plant celebration in Los Angeles with the support of Sun + Earth for the kick-off of their Weed Like Change campaign. The initiative resulted in 150+ people gathering to educate and celebrate sustainability in cannabis, sustainable brands connecting directly with LA consumers, and impressive press coverage. We never tallied impressions because we weren't doing this for impressions or profit but if we did, it would have been substantial :)

 

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Selected Works

420ppmEvent

Feals The Mints LaunchProduct Launch Campaign

Feals CBD Growth CreativeGrowth Campaigns

DAY ZEROInteractuve Film + Campaign

AWAY Global CampaignMarketing campaign

DiscoChainsBrand Identity + Content

Yummly Smart ThermometerProduct Launch Campaign

OPUS FestivalBrand Identity

RideNowBrand Idendity

GU Style StudioRetail Concept

Uniqlo IQChatbot Development

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